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Who is Charli D’Amelio’s new rumoured BF, Zack Bia? ‘Drake’s sidekick’ has DJed at parties for Kendall Jenner, The Weeknd and Jack Harlow, launched shoes with Nike, and dated Olivia Rodrigo

Zack Bia is a budding music mogul and rumoured to be dating Charli D’Amelio. Photo: @zackbia/Instagram
Zack Bia is a budding music mogul and rumoured to be dating Charli D’Amelio. Photo: @zackbia/Instagram

  • Zack Bia’s name seems to crop up everywhere, and despite him not being a well-known figure in the entertainment industry, he certainly has high-profile connections – from Drake to his exes
  • He rose to prominence as a promoter, then launched his career in music – recently, NBA’s Kevin Durant was spotted wearing his KD16 collaboration with Nike on the court

Zack Bia is rumoured to be dating 19-year-old TikTok star Charli D’Amelio, after they were spotted together at the Super Bowl earlier this month. The news comes just days after the young influencer’s split from Landon Barker (yup, the son of Blink-182’s Travis Barker), according to Us Weekly.

So who is Zack Bia? You’ve probably come across him at least once by now as a figure in the music industry who frequently appears in influential circles, despite not enjoying widespread fame himself.

From being “Drake’s sidekick”, to dating high-profile stars including Olivia Rodrigo, it’s left many people wanting to find out more. So much so that one of the most Googled phrases related to his name is “why is Zack Bia famous?”.

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Recently, Bia even collaborated with sports megabrand Nike to release an exclusive trainer collection called KD16. Earlier this month, NBA superstar Kevin Durant debuted a pair of the Zack Bia x Nike KD 16s while on the court, per Sportskeeda, getting Bia even more attention.

Clearly, Bia is well connected. Here’s what we know about him ...

Why is Zack Bia so famous?

Zack Bia’s name comes up again and again in celebrity circles – though many online are confused about what he does for a living. Photo: @zackbia/Instagram
Zack Bia’s name comes up again and again in celebrity circles – though many online are confused about what he does for a living. Photo: @zackbia/Instagram

According to People, Zack Bia had his first brush with the stars when he was 19. After the rapper Fetty Wap invited Bia to hang with his crew at an LA club on a whim, the club’s promoter assumed the pair were friends and offered the unknown Bia a gig that soon earned him US$100 a week to promote the club. This later landed him jobs with H.Wood Group, an LA-based hospitality and lifestyle company that would give him the opportunity to meet plenty of celebrities.

Zack Bia has dispelled myths that his father was a luxury brand executive. Photo: @zackbia/Instagram
Zack Bia has dispelled myths that his father was a luxury brand executive. Photo: @zackbia/Instagram
The Fetty Wap story stands in stark contrast to rumours circulating among TikTokkers that Bia was a beneficiary of nepotism, with the theory being that his father is a prominent executive at Dior. However, as GQ clarified in a recent interview, there’s no truth to the speculation, and the executive in question just shares a last name with Bia.

What does Zack Bia do for work?