Who is the Queen of Rap Eve’s husband Maximillion Cooper, of Gumball 3000? His first rally was attended by Madonna and Kate Moss – he and the music star met at the 2010 event and married in 2014

Oct 27 , 2024

Who is the Queen of Rap Eve’s husband and baby daddy Maximillion Cooper, of Gumball 3000? His first rally was attended by Madonna and Kate Moss – he and the music star met at the 2010 event and married in 2014. Photo: @mrgumball3000/Instagram

Maximillion Cooper launched the rally in 1999; since then, it’s been attended by celebrities including Snoop Dogg, Usher, Lewis Hamilton, Matthew McConaughey, Idris Elba and David Hasselhoff

“Who’s That Girl?” is not a question you need to ask about the Queen of Rap, Eve. Her husband, however, with whom she celebrated her 10th wedding anniversary in June, might be a mystery to some.

The lucky man is none other than Maximillion Cooper, the man behind Gumball 3000, a lifestyle brand and entertainment group that has hosted the Gumball 3000 car rally since 1999. The brand’s website claims it is “one of the greatest bucket list experiences possible behind a wheel”.

The Gumball 3000 25th Anniversary Rally took place in September. Photo: @gumball3000/Instagram

This year marks a quarter century of Gumball 3000, and Cooper is pulling out all the stops to celebrate. With an estimated net worth of US$60 million, according to Celebrity Net Worth, the British fashion designer turned model, racing driver and entrepreneur brings together “supercars and superstars” for the annual international rally.

Over the years, celebrities including Snoop Dogg, Usher, Lewis Hamilton, Matthew McConaughey, Idris Elba and David Hasselhoff have participated in the Gumball 3000.

So what else do we know about Eve’s husband Maximillion Cooper, founder and CEO of Gumball 3000?

Maximillion Cooper’s background

Maximillion Cooper grew up with a passion for cars and football. Photo: @mrgumball3000/Instagram

Cooper was born in Worcestershire in west-central England in 1972. As a teen, he had a passion for football and Formula One. He also played table tennis competitively. His parents were both musicians, with his father later becoming an abstract painter. His grandfather had an impressive collection of Italian sports cars, helping to fuel the young Cooper’s love for F1.

He had a fashion and racing career

Maximillion Cooper with his wife Eve; he studied fashion under John Galliano. Photo: @therealeve/Instagram

Cooper studied fashion design at Central Saint Martins in London, where his peers included Alexander McQueen and Stella McCartney, per his bio on Gumball 3000. One of his tutors was John Galliano.

As a form of “rebellion”, as he told Extraordinary Life Stories, Cooper got a degree in law and film from the University of Sussex, while working as a model for Armani and Ralph Lauren, racing for McLaren and Porsche, and skateboarding.