Meet #RichTok influencer Becca Bloom: the daughter of 2 tech entrepreneurs flaunts her Cartier and Bulgari online, her real name is Rebecca Ma – and she’s about to marry a Google engineer in Lake Como

This year, Becca Bloom went viral – seemingly overnight. With aesthetic glimpses of her luxurious lifestyle, Bloom has amassed nearly three million followers on TikTok and almost 500,000 followers on Instagram. The influencer, whose real name is Rebecca Ma, joined TikTok in early 2025, and within months gained a huge following on the platform, specifically #RichTok, where people celebrate the wealthy.

Her accounts, showcasing her ridiculously plush lifestyle, have gained major traction. In one video, Ma walks viewers through her “everyday” jewellery, which consists of multiple pieces from Van Cleef & Arpels, Bulgari and Cartier, as well as a two-toned Rolex Datejust with diamond indices. She’s shared the love, too: the socialite treated one lucky fan to a Van Cleef & Arpels Sweet Alhambra bracelet – which retails for around US$1,650 – in a giveaway.

Ma has told fans she grew up in Atherton, California, the city CNBC named the most expensive in the US in 2024. She also shared that both her parents were successful entrepreneurs.