Athletic Propulsion Labs: founders Adam and Ryan Goldston discuss tech innovation and the rise of athleisure

What’s your vision for Athletic Propulsion Labs? 

AG: We believe that Athletic Propulsion Labs sits at the intersection of performance and fashion, and want to continue to solidify our position as the world leader in the sector.

Can you tell us the importance of R&D for Athletic Propulsion Labs’ designs? What motivated you to start Athletic Propulsion Labs?

RG: R&D is extremely important. While our silhouettes look amazing aesthetically, they are rooted in the best performance technologies, and developing those technologies takes a lot of time and resources. We always believed you did not need to sacrifice aesthetics for performance and we work very hard to seamlessly blend our various technologies with compelling silhouettes, which R&D-wise can take some time. We were motivated to start Athletic Propulsion Labs because we were two-sport college athletes and wanted a product that could instantly help us perform better, but also looked amazing.

Do you think athleisure is a trend here to stay and why?

AG: We believe that athleisure is not a trend, but more a cultural shift. People want to look great, but also be comfortable and athleisure is exactly that. Fashion is becoming more performance inspired and performance is becoming more fashion inspired and they meet at athleisure, so while it may seem like a trend or phenomena ... we believe that it is here to stay because it is becoming a lifestyle for so many people.