Burberry shows its first straight-to-consumer September collection at Makers House London, and the show was streamed live at its Regent Street store.

How the see-now-buy-now trend is changing the face of the fashion industry

‘Customer behaviour has changed so dramatically’, and they can now buy the latest collections immediately after they are shown on the runway

Topic |   See now, buy now

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Burberry shows its first straight-to-consumer September collection at Makers House London, and the show was streamed live at its Regent Street store.
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