Chanel has announced an advertising campaign for its new Gabrielle bag for April.

The campaign, photographed by Karl Lagerfeld, features Chanel ambassadors Kristen Stewart, Caroline de Maigret and Pharrell Williams and long-time Chanel friend Cara Delevingne.

The Gabrielle bag, first presented at the house’s Spring/Summer 2017 Ready-to-Wear show, is like a mischievous wink to Gabrielle Chanel. Fitted on a rigid thermoformed base, the main body of the bag is extremely light. Lagerfeld created the bag as a mix of strength and elegance.

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The bag’s adjustable strap comes with a double chain woven from leather and golden and silver metal.

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