A pair of Nike Obama Force Ones on display at the High Museum's exhibit, 'Out of the Box: Rise of the Sneaker Culture'. The exhibition included 155 sneakers that take people through the history and cultural impact of the sneaker. Photo: EPA

How Nike became a luxury brand when no one was looking

Nike customers are willing to shell out and the brand is cashing in

Topic |   Athleisure

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A pair of Nike Obama Force Ones on display at the High Museum's exhibit, 'Out of the Box: Rise of the Sneaker Culture'. The exhibition included 155 sneakers that take people through the history and cultural impact of the sneaker. Photo: EPA
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