Supermodel Cara Delevingne plays the lead role in Chanel’s rotoscoped animated film for the advertising campaign of its Gabrielle bag. The film, with an urban pop spirit, is created by Japanese director ShiShi Yamazaki.

Behind the scenes: CHANEL’s GABRIELLE bag campaign film with Cara Delevingne


Chanel uses starry campaign to launch new Gabrielle bag

The English model and actress turns into a cartoon heroine who discovers a dream world where Chanel’s Gabrielle bags hang like fruits from the branches of trees. She grabs them one by one, leaps on her skateboard and escapes for a fantastic adventure. “It’s the coolest thing ever,” Delevingne says. She adds that it was one of her most interesting shoots.

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Another of Chanel’s films, directed by Olivier Assayas for the GABRIELLE bag campaign, features Caroline de Maigret.

“Today’s shoot was an incredible experience with very talented people,” De Maigret says. “I take Chanel’s Gabrielle bag with me, which is like Gabrielle Chanel’s spirit accompanying me.”

Behind the scenes: CHANEL’s GABRIELLE bag campaign film with Caroline de Maigret

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