13 Reasons why millennial influencer Tommy Dorfman embodies Fendi – plus Milan Fashion Week highlights
Millennials were the real headliners in the week of previews for spring/summer 2018 menswear in Milan, as brands seek to connect with next-generation consumers
By 2025, millennial influencers so well-versed in social media, with a fashion sense all their own, will control 45 per cent of the market, according to a Bain & Co. analysis, along with the younger Gen Z cohort, roughly speaking today’s young teens and tweens.
This is just the audience that has been gravitating toward conversation-starting blockbusters like the Netflix series 13 Reasons Why.
Star Tommy Dorfman took the front row at Fendi’s show on Monday, one of the last of the three-day-run, and kept his Instagram followers apprised of his movements in the Fendi universe throughout his Milan stay. Backstage, Dorfman described the collection as “clean, and breezy, and easy to wear”.
“The sandals, the oxford sandals, are so beautiful with the elastic straps. I love the see-through suits. And the jackets with the little coffee cups. I thought it was lovely,’’ he said.
For the show, he was wearing a salmon-coloured tracksuit jacket with olive-striped trousers and a Fendi satchel. But within hours, a picture appeared on his Instagram account of him in the transparent plaid shorts suit along with German fashion blogger Caroline Daur -- part of his collaboration with the brand that garnered more than 37,000 likes by the next day.
A post shared by TOMMY DORFMAN (@tommy.dorfman) on Jun 19, 2017 at 11:08am PDT
“I like how accepting they are of different types of people, how diverse it is,’’ Dorfman said of Fendi. “From the casting of the shows, who they are involving in the brand and partnerships. They really just want you to be yourself. I feel like we all embody that.’’
A look back at more highlights from Monday. While fashion week was crammed into three days, there was so much happening it takes four to tell the story, despite major absences: