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Luxury

Baz Luhrmann brings life to Erdem and H&M collaboration

STORYChoco Tang
Erderm collaborates with H&M on a capsule collection
Erderm collaborates with H&M on a capsule collection

Erdem will reinterpret the themes from some of his most celebrated collections, playing with prints, textiles and delicate craftsmanship

London-based designer Erdem Moralioglu, who is much loved by celebrities and fashionistas, is joining the H&M ranks of designer collaborations this year. Visionary filmmaker Baz Luhrmann will bring the collection to life through his unique storytelling. A teaser trailer has been released upon the collaboration’s announcement.

For the Erdem x H&M collaboration, the designer will reinterpret the themes from some of his most celebrated collections, playing with prints, textiles and delicate craftsmanship.

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He will be designing a new collection for women, and, for the first time, a line for men.

Erdem’s x H&M print
Erdem’s x H&M print

For Erdem x H&M, he has created an enchanting world full of beauty, delicacy and rich details. "These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s creative advisor.

Erdem Moralioglu, Baz Luhrmann and Ann-Sofie Johansson
Erdem Moralioglu, Baz Luhrmann and Ann-Sofie Johansson

The collection will be available on November 2 at designated stores in 22 countries and on H&M’s website.

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