JOYCE’s autumn/winter 2017 campaign focuses on individuality, overlooking the boundaries set by conventional men’s and women’s dress codes. It partnered with renowned visual artist James Jean to launch its gender-free collection. Mesmerising pieces of artwork have been created to represent beauty unbound by gender.
Jean, a Taiwanese American visual artist, who has previously collaborated with various high-profile brands such as Prada, says: “I’m very pleased to be able to explore the themes of gender fluidity with JOYCE.”
In celebration of the collaboration, Joyce will host an exhibition in Central next month.