You generally won’t find Tim Cook, Jeff Bezos, or other billionaire tech execs sporting expensive tailored suits or Rolexes like their high-powered peers in the rest of corporate America. Instead, they signal their membership in the elite another way — with expensive sneakers and luxury eyewear.
The sunglasses of Silicon Valley are taken out of their cases at least once a year when the who’s who of tech elites descends on Sun Valley, Idaho, for the annual Allen & Company conference. It’s there that executives showcase their “casual” style and spend time outdoors at what’s been dubbed “the summer camp for billionaires.”
Thanks to that conference, we were able to get a good look at the eyewear of choice of execs including Ben Silbermann, Evan Spiegel, and Jack Dorsey. Whether it’s an affordable pair of Ray-Bans or a flashy pair of Tom Fords, each set of eyeglasses serves as a chance to show off personal style — and, in many cases, personal wealth.
Clodagh Norton, co-founder of Eyestylist, helped us assemble this list of unique, trendy, and rather pricey eyewear. While we found a few images of other tech movers and shakers like Sheryl Sandberg and Susan Wojcicki wearing sunglasses, their shades proved tougher to identify. If anyone can tell us which brands they prefer, we’re all ears.
Check out the stylish, pricey — and occasionally wacky — eyewear worn by some of Silicon Valley’s top power players:
Stewart Butterfield: TOMS Maverick 201 Shiny Gold Whiskey Tortoise
The TOMS glasses worn by Butterfield, the CEO of Slack, are a relatively affordable pair that have a colourful twist.
The TOMS famous One for One promise, in which it pledges to provide products or services to people in need for every order customers make, carries over to its sunglasses too. With every pair purchased, TOMS will pay for eye care for a person in need.
Sam Altman: Oakley LATCH Square Polarised
The 32-year-old Y Combinator CEO looks his age in a clear pair of Oakleys. The glasses are named after the built-in latch feature that lets wearers clip them to their shirts for easy storage.
The glasses are out of stock on Oakley’s website, but you can buy the same pair from Nordstrom.
Evan Spiegel: Tom Ford Colin Aviator Sunglasses
Spiegel, the CEO of Snap, rocks this classic pair of aviators. If you look closely, you’ll notice a small splash of red on the top bar.
Price: Originally US$370, the glasses can be found for less than half that here.
Jack Dorsey: Robert Marc RM 700
The Twitter cofounder’s shades are an exclusive brand out of New York. The glasses themselves are crafted by hand in France and are only sold at select stores.
Price on request
Nick Woodman: Loewe Men’s Wayfarer Sunglasses
Woodman, the GoPro founder and CEO, is hanging loose in a cool pair of Loewe Wayfarers. The glasses seem to be sold out everywhere right now, but check back here if they’re calling your name.
Price: Originally US$325
Ben Silbermann: Oliver Peoples Finley Esq. Sun
The CEO of Pinterest, Silbermann is channelling his company’s aesthetic in this trendy pair of Oliver Peoples glasses. The vintage-inspired frames come in a variety of colours but Silbermann plays it simple with black.
Jony Ive: Cutler and Gross 0927 Humble Potato
Apple’s design chief stays true to his roots with a sleek pair of vintage-inspired aviators. And yes, the colour of the glasses is really called “humble potato.”
Mark Zuckerberg: Ray-Ban Original Wayfarer Classic
Not exactly known for having a highbrow taste in fashion, Zuckerberg stays true to form with perhaps the most classic pair of sunglasses on the market: Ray-Ban’s Original Wayfarers.
Dan Rose: Cutler and Gross 1166 Matt Black
Rose, Facebook’s vice president of partnerships, sports this traditional pair from Cutler and Gross. Unlike his boss, Rose’s taste is much more high-end.
Jeff Bezos: Garrett Leight Van Buren Sun
Bezos appears to have gotten a style upgrade in the past year. While his previous fashion choices have veered closer to “tech nerd” than “style icon,” the Amazon founder showed off a new look at this year’s Sun Valley conference, including his unusually trendy pair of sunglasses. The same shades have also been spotted on model Bella Hadid.
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