Icons of our decade? Influencers like Kendall Jenner replace models as faces of luxe beauty
Amanda Seyfried, Kendall Jenner, Lily Collins and Kristen Stewart present a new image for beauty brands
There was a time when a brand’s spokesperson was a supermodel with global fame. Today, the faces we see in magazines and on billboards are more likely to have graced big or small screens, or have dropped the latest track on Spotify. Supermodels have stepped aside to be replaced by celebrities and digital influencers.
From actresses to reality show stars, here are four women who’ve bagged huge campaigns previously destined for the likes of Naomi Campbell and Linda Evangelista.
AMANDA SEYFRIED FOR CLÉ DE PEAU
Amanda Seyfried burst onto the scene as the ditzy blonde in Mean Girls whose “breasts can always tell when it’s going to rain”. Who knew she’d be one of two out of the four actresses playing the Plastics to start an amazing career? The other being Rachel McAdams; sorry, Lindsay.
Seyfried signed on to be the face of Japanese skincare and beauty brand Clé de Peau in 2010, and appeared in campaigns in spring the following year.
With her expressive, huge green eyes, Seyfried is perfect for diverse parts such as the title role in the thriller Chloe, innocent and joyful Sophie in Mamma Mia! and delicate but determined Cosette in Les Misérables. Marry that to an oval face, flawless skin and luscious lips, and it’s no wonder Clé de Peau went knocking on her door.