Tiffany Trump effect pays off for Shanghai designer Taoray Wang at New York Fashion Week
At least one Trump is good for business: American fashion may be keen to distance itself from the US first family, but Shanghai-based label Taoray Wang is proudly standing by the president’s youngest daughter
Tiffany Trump, 23, now enrolled in law school at Georgetown University down the road from daddy’s office at the White House, sat front row Saturday at Taoray Wang’s second consecutive Fashion Week runway show.
Looking resplendent in a Taoray Wang black strapless frock and white sash, the other first daughter – who takes a back seat to half sister and White House advisor Ivanka – smiled sweetly for the cameras.
Tiffany Trump is the label’s most famous US customer, as it seeks to make increasing inroads into the US market. She wore a Taoray Wang outfit to her father’s inauguration in January.
Designer Wang Tao joked about wishing her New York store had opened last season, so positive was the impact of Trump’s front row attendance at her fall/winter collection last February.
“I think that really attracted lots of attention for the brand,” Wang told AFP. “In a very good way.”
“I like the woman who’s independent, confident and not afraid to speak for themself,” said Wang, who designs for the powerful, professional and modern woman – leaders in government, business, finance and law.
“Tiffany is one of my customers too.”
A post shared by TAORAY WANG (@taoraywang) on Sep 10, 2017 at 11:46am PDT