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Kendall Jenner, Bella Hadid help Ralph Lauren race to success at NYFW

STORYAgence France-Presse
Kendall Jenner presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
Kendall Jenner presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
New York Fashion Week

American fashion royalty Ralph Lauren invited A-listers to his garage to watch a runway show inspired by a passion for rare automobiles

Ralph Lauren, the 77-year-old designer who will next year celebrate the 50th anniversary of his iconic fashion house, transported fellow designers, celebrities and editors 40 miles (64km) north of Manhattan to Bedford on the penultimate day of New York Fashion Week.

He invited Diane Keaton, Jessica Chastain and Katie Holmes to his out-of-the-box show.

There in his private garage, models sashayed down the runway sweeping past four of his priceless automobiles parked in the centre watched by guests lounging on black leather banquettes before a private dinner.

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A post shared by Ralph Lauren (@ralphlauren) on Sep 12, 2017 at 7:43pm PDT

Bella Hadid presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
Bella Hadid presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS

Sculpted patent leather and high-gloss silk were signature materials for the Ralph Lauren woman of autumn 2017. Colours were black and silver, with pops of bright red, yellow and electric blue.

A model presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: AFP
A model presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: AFP
Unusually giving a slew of interviews ahead of the show, it marks the third season running that Ralph Lauren has invested in the see-now, buy-now instant fashion that has scared off certain other houses.

It was the first collection since the appointment of Patrice Louvet as chief executive officer, replacing Stefan Larsson who stepped down after little over a year, following disagreements with Lauren on how to position the clothing line in the fast-changing retail universe.

A model presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
A model presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
A model presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
A model presents a creation from the Ralph Lauren spring/summer 2018 collection in a show that was presented in Lauren's private garage for New York Fashion Week. Photo: REUTERS
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