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Helmut Lang Seen by Shayne Oliver busts out in bralettes at New York Fashion Week

STORYThe Washington Post
A model walks the runway at the Helmut Lang Seen by Shayne Oliver fashion show during New York Fashion Week. Photo: AP
A model walks the runway at the Helmut Lang Seen by Shayne Oliver fashion show during New York Fashion Week. Photo: AP
New York Fashion Week

These bras aren’t what you’d call practical, but they might be brilliant

With light boards blazing and an enormous hunk of industrial something-or-other planted in the middle of the runway, designer Shayne Oliver presented his capsule collection for Helmut Lang. And finally, deep into the final days of this week of runway shows, came something that left you with your mouth ajar, your senses overloaded and your mind racing.

What just happened? Lord knows. But it was great.

A model shields her eyes with a custom newspaper as she walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
A model shields her eyes with a custom newspaper as she walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
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Oliver, who launched the audacious - but now shuttered - street brand Hood by Air, is a young man with little formal training as a designer but a Mack truckload of ideas. Here, he just took on one of the most cultishly revered brands in fashion and left you thinking: He might be on to something.

A model walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
A model walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
A model walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
A model walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
A model walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
A model walks the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP

Officially dubbed Helmut Lang Seen by Shayne Oliver, the collection recalls the brand’s signature shapes and puts to good use its particular style of presentation. Lang, the man, was among the first designers to bring models down off the catwalk and have them walk at eye level. They would move briskly, men and women together. They were not always evenly spaced. Sometimes it seemed as though one model would practically walk over another one who was just ahead. The choreography made the presentations seem more vibrant, more reflective of how the clothes might be glimpsed on the streets - in a rush, a bit chaotically.

Models walk the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP
Models walk the runway at the Helmut Lang Seen by Shayne Oliver show during New York Fashion Week. Photo: AP

Oliver captured some of that energy. He also celebrated the long tailored jackets, the little aprons layered over trousers, and the flapping harnesses that gave the brand its puzzling, vaguely provocative stance.

And then, Oliver obsessed over bras. There were bra tops and bra bags and itty-bitty bits of fabric that barely covered the nipples and so might be called bralettes. Sometimes they were sexy. Sometimes they were taunting. Sometimes they were silly. Sometimes they were more of an aesthetic puzzle than anything remotely practical.

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