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Luxury

Why there’s no need for a logo at Bottega Veneta

STORYJacqueline Tsang
The making of Bottega Veneta’s Veneta bag using the ‘intrecciato’ technique.
The making of Bottega Veneta’s Veneta bag using the ‘intrecciato’ technique.
How luxury is made

Before the glitz and glamour of the fashion shows and launches, there’s hard work, meticulous craftsmanship, and pure, unadulterated genius at Bottega Veneta

Bottega Veneta fans will know the brand’s motto: “When your own initials are enough”. The brand has never been ostentatious in its luxury, and this was evident in the latest autumn/winter 2017 ready-to-wear collection, which was characterised by strong lines and confident designs with only the necessary adornments needed, and no more.

Tomas Maier, creative director of Bottega Veneta.
Tomas Maier, creative director of Bottega Veneta.

“It is glamorous, but in a very Bottega Veneta way. There is an ease to the sophistication, because it is natural,” explains Tomas Maier, the brand’s creative director.

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The bags this season are squared, with a functional press-stud opening, and as per the brand’s practice, the craftsmanship speaks for itself. Bottega Veneta is best known for its Cabat, Veneta and Knot bags, which exemplify the brand’s renowned and instantly recognisable intrecciato weaving technique.

WATCH: Bottega Veneta unveils secrets behind their Intrecciato bags

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