Here’s something for online shoppers to be excited about: Givenchy has unveiled a new e-commerce platform as a prelude to artistic director Clare Waight Keller’s first ready-to-wear collection for the French fashion house.

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The new site is designed to enhance the customer experience online and offline. It engages consumers directly across social media platforms and devices via exclusive web-to-store shopping features and products.

To make the most of the shopping experience, Instagram-synergised content and a geo-localisation feature allow customers to track down products wherever they are available, create wish lists or speak to a Givenchy representative.

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Users can browse the archives and get the latest updates such as new releases, and the complete retail catalogues of women’s and men’s ready-to-wear and accessories collections.

The website, created in collaboration with R/GA London, is overseen by Keller.

A first exclusive “White” capsule collection has been launched on www.givenchy.com in limited quantities. They include a T-shirt, a sweatshirt, a hoodie, a mini Pandora bag and a clutch – in white-on-white with full thread embroidery over the logo. Prices range from 390 (HK$3,590) to 1,150.

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The site is currently only available in France.