Here’s something for online shoppers to be excited about: Givenchy has unveiled a new e-commerce platform as a prelude to artistic director Clare Waight Keller’s first ready-to-wear collection for the French fashion house.
The new site is designed to enhance the customer experience online and offline. It engages consumers directly across social media platforms and devices via exclusive web-to-store shopping features and products.
To make the most of the shopping experience, Instagram-synergised content and a geo-localisation feature allow customers to track down products wherever they are available, create wish lists or speak to a Givenchy representative.
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Users can browse the archives and get the latest updates such as new releases, and the complete retail catalogues of women’s and men’s ready-to-wear and accessories collections.
The website, created in collaboration with R/GA London, is overseen by Keller.
A first exclusive “White” capsule collection has been launched on www.givenchy.com in limited quantities. They include a T-shirt, a sweatshirt, a hoodie, a mini Pandora bag and a clutch – in white-on-white with full thread embroidery over the logo. Prices range from €390 (HK$3,590) to €1,150.
The site is currently only available in France.