The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
Why Seoul is now Asia’s hottest fashion city
First came K-pop, then there was K-beauty – and now K-fashion is the next logical move for South Korea’s capital, say top industry insiders
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South Korean fashion
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast