News & Trends
Luxury
Celebrity
K-Pop
Leisure
Well-Being
Tech & Design
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
South Korean fashion
Style /  Luxury

Why Seoul is now Asia’s hottest fashion city

First came K-pop, then there was K-beauty – and now K-fashion is the next logical move for South Korea’s capital, say top industry insiders

Hypebeast
Hypebeast

Updated: 12:08pm, 14 Nov, 2017

Why you can trust SCMP
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
READ FULL ARTICLE