The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast

Why Seoul is now Asia’s hottest fashion city

First came K-pop, then there was K-beauty – and now K-fashion is the next logical move for South Korea’s capital, say top industry insiders

Topic |   South Korean fashion

TOP PICKS

The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
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Hypebeast

Hypebeast

Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known, the HYPEBEAST editorial team focuses on the progression of fashion through visual inspirations and the provision of knowledge.