The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast

Why Seoul is now Asia’s hottest fashion city

First came K-pop, then there was K-beauty – and now K-fashion is the next logical move for South Korea’s capital, say top industry insiders

The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
The design, creativity and vibrancy of Seoul can be quite addictive, says Sev Halit, Selfridges’ buyer. Photo: Hypebeast
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