Ralph Lauren is keen to revive his luxury brand’s fortunes. Photo: Victor Virgile/Gamma-Rapho

King of cool again? How Ralph Lauren plans to regain crown

After a year of falling sales and internal turmoil, the grandfather of preppiness is ‘going back in time’ to rescue his luxury brand and regain its former glories

Topic |   Luxury CEOs

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Ralph Lauren is keen to revive his luxury brand’s fortunes. Photo: Victor Virgile/Gamma-Rapho
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