Ralph Lauren is keen to revive his luxury brand’s fortunes. Photo: Victor Virgile/Gamma-Rapho
Ralph Lauren is keen to revive his luxury brand’s fortunes. Photo: Victor Virgile/Gamma-Rapho
Luxury CEOs

King of cool again? How Ralph Lauren plans to regain crown

After a year of falling sales and internal turmoil, the grandfather of preppiness is ‘going back in time’ to rescue his luxury brand and regain its former glories

Ralph Lauren is keen to revive his luxury brand’s fortunes. Photo: Victor Virgile/Gamma-Rapho
Ralph Lauren is keen to revive his luxury brand’s fortunes. Photo: Victor Virgile/Gamma-Rapho
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