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First Saudi Fashion Week debuts to women-only VIPs clothes they cannot wear in public

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A Saudi make-up artist prepares a model backstage during the first Arab Fashion Week, held in Riyadh, which ended on Saturday. Photo: AFP
A Saudi make-up artist prepares a model backstage during the first Arab Fashion Week, held in Riyadh, which ended on Saturday. Photo: AFP  
Fashion

Up to 1,500 people pay US$133 per show with models in shoulder-baring dresses at women-only event, as conservative Islamic kingdom opens up 

In the lobby of Riyadh’s Ritz-Carlton hotel, two Russian models with slick high ponytails glide past a woman draped head-to-toe in black.

Heading for a cigarette break during Saudi Arabia’s first-ever fashion week, Naya Efimova and Ira Titova said they were excited and bored. 

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Excited to be “part of history” as the conservative Islamic kingdom opens up, Titova, 25, said. Bored, because they’d been told they couldn’t leave the hotel without a male chaperone.

A model has her hair and make-up fixed backstage during the first Arab Fashion Week in Riyadh. Photo: AFP
A model has her hair and make-up fixed backstage during the first Arab Fashion Week in Riyadh. Photo: AFP 

The Riyadh edition of Arab Fashion Week – which started last Tuesday and ended on Saturday – showcased local and foreign designers, and was another example of the government’s efforts to ease social restrictions – and the internal tensions it creates. 

Under Crown Prince Mohammed bin Salman, who is trying to overhaul the oil-dependent economy, the government lifted a longstanding ban on women driving and started holding mixed-gender concerts.

Contrary to what the Russian models had been told, many women go about the city on their own.

A Saudi make-up artist prepares a model backstage during the first Arab Fashion Week in Riyadh. Photo: AFP
A Saudi make-up artist prepares a model backstage during the first Arab Fashion Week in Riyadh. Photo: AFP 

Still, the kingdom is a deeply traditional society, and sometimes it seems as if officials are not sure how far they can push. 

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