Fashion label Comme des Garçons has high hopes for Dover Street Market Beijing
Adrian Joffe, CEO of the Japanese brand, introduces the newly opened store in Chinese capital and chats about its big plans for Los Angeles and Paris
After a soft opening in February, Dover Street Market Beijing saw a grand reopening at the end of March.
As grand as the event’s name was the guest list, with heavy hitters such as fashion designers Gosha Rubchinskiy, Avi Gold and Simone Rocha and managers from each of the Dover Street Market (DSM) outposts in attendance.
Leading the crew was Adrian Joffe, the store’s director and CEO of the Japanese fashion label Comme des Garçons, and vice-president Dickon Bowden, who planned the Beijing location after eight years of market testing in China.
Formerly I.T Hong Kong’s “Market Beijing”, the completely rebranded Dover Street Market glass building is situated in the centre of the city’s luxury shopping complex.
HYPEBEAST sat down with Joffe, Bowden and Gold before the store’s August hard launch to discuss their expansion plans, newly discovered brands, and staying on top of the competition.
How are you envisioning the new landscape for Dover Street Market this year?
Adrian: Our first goal is to make DSM Beijing part of the family. China has always been an important market for us, and it’s getting better and better. We felt we could give more to the local market by bringing in DSM.
The second goal is, we are opening another DSM in Los Angeles’ Art District in September. That will be DSM number six.