Gucci woos young luxury shoppers to double online sales
Designer Alessandro Michele’s reboot of Italian label sees eye-catching Milan runway show and collaborations with hip artists resonate with fans
Kering’s white-hot Gucci brand kept up its relentless growth at the start of the year, with online sales more than doubling in the first quarter.
The Paris-based luxury group’s comparable sales grew 37 per cent over the period, according to a statement on Tuesday after markets closed. Analysts had expected a 23 per cent increase.
Designer Alessandro Michele’s crystal- and flower-coated reboot of Gucci has won over young luxury shoppers.
After a more than 70 per cent gain in Kering’s shares over the past 12 months, investors have been watching to see how long the Italian label can maintain its rapid growth.
“We delivered a remarkable performance in the first quarter and are confident that our brands can outperform the market in the remainder of the year through innovation,” chief financial officer Jean-Marc Duplaix said.