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Melissa Ko

With the 2018 Fifa World Cup opening in Russia on June 14, Yoox has again collaborated with SEPP Football Fashion to create the latest Made in Italy capsule collection #YOOXSOCCERCOUTURE.

 To celebrate the most popular sport in the world, Yoox worked with 14 different international fashion designers on an exclusive collection of sweatshirts and T-shirts.
HK$700,000 wardrobe from Net-a-Porter will dress you for a year
Other fashion houses are from Belgium, Brazil, Colombia, England, France, Germany, Japan, Portugal, Senegal, South Korea, Spain and Switzerland.
 Available exclusively on Yoox.com from early June, the collection will be on sale with proceeds going to the Star for Children, the charity founded by Russian footballer Alexander Kerzhakov.
 The organisation aims to help children from disadvantaged families and introduce the sport to them.
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Yoox celebrates World Cup by launching capsule collection with SEPP Football Fashion

A sweatshirt in the capsule collection

t-shirt

capsule collection

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Richemont has offered up to US$3.42 billion to buy the shares in Yoox Net-A-Porter that it does not already own. Photo: Reuters

Proceeds from sales of the sweatshirts and T-shirts will be donated to underprivileged children


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