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Vivian Chen

EVENT: FENDI’S FF RELOADED POP-UP STORE OPENING PARTY
WHERE: HARBOUR CITY, TSIM SHA TSUI

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HAPPENINGS: The city’s cool millennial fashionistas turned out en masse to Fendi’s FF Reloaded party. The luxury brand, which has been tapping the young generation of customers with a series of “F is For” parties and digital platforms, hosted its latest event in Hong Kong’s Harbour City mall.


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 A pop-up store inspired by the brand’s headquarters in Rome was set up in the shopping centre from May 17 to May 27 to plug the exclusive collection of fashion and accessories with logo-mania prints.

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 To celebrate the occasion, the brand invited DJ Alisa Ueno and DJ Kevin Poon to spin for the party. Celebrities including Hilary Tsui, Karena Ng, Venus Wong and Stephanie Cheng were spotted.
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Fendi

Fendi celebrates FF Reloaded collection of fashion and accessories

Hilary Tsui

Venus Wong

Hanna Chan

Kevin Chu

Adam Park and Karena Ng (r)

Ashley Lam

Terrance Lau

Heidi Lee

Leanne Ho

Hedwig Tam

Jude Tsang

Stephanie Cheng

Fendi invites Hong Kong celebs to create their own Peekaboo purses for charity

Yung chooses a phoenix pattern for her bag, while Tsai opts for a Venetian mask and a sparkly strap

[FOR STYLE USE ONLY, ONE TIME USE ONLY, HAUTE FENDI PEEKABOO CHARITY PROJECT] Guo Jingjing (for Chic Chat)

[FOR STYLE USE ONLY, ONE TIME USE ONLY, HAUTE FENDI PEEKABOO CHARITY PROJECT] Anina Ho

[FOR STYLE USE ONLY, ONE TIME USE ONLY, HAUTE FENDI PEEKABOO CHARITY PROJECT] (FOR INSTAG) Joey Yung and her mother turned out to support the charitable event

[FOR STYLE USE ONLY, ONE TIME USE ONLY, HAUTE FENDI PEEKABOO CHARITY PROJECT] Kathy Chow

[FOR STYLE USE ONLY, ONE TIME USE ONLY, HAUTE FENDI PEEKABOO CHARITY PROJECT] Jolin Tsai

[FOR STYLE USE ONLY, ONE TIME USE ONLY, HAUTE FENDI PEEKABOO CHARITY PROJECT] Stephen and Deborah Hung

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The luxury brand organises an opening soirée and sets up a pop-up store where Hong Kong’s millennial fashionistas show up to party


Fame and celebrity

Fendi celebrates FF Reloaded collection of fashion and accessories

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}The luxury brand organises an opening soirée and sets up a pop-up store where Hong Kong’s millennial fashionistas show up to party

The luxury brand organises an opening soirée and sets up a pop-up store where Hong Kong’s millennial fashionistas show up to party