EVENT: FENDI’S FF RELOADED POP-UP STORE OPENING PARTY

WHERE: HARBOUR CITY, TSIM SHA TSUI

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HAPPENINGS: The city’s cool millennial fashionistas turned out en masse to Fendi’s FF Reloaded party. The luxury brand, which has been tapping the young generation of customers with a series of “F is For” parties and digital platforms, hosted its latest event in Hong Kong’s Harbour City mall.

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A pop-up store inspired by the brand’s headquarters in Rome was set up in the shopping centre from May 17 to May 27 to plug the exclusive collection of fashion and accessories with logo-mania prints.

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To celebrate the occasion, the brand invited DJ Alisa Ueno and DJ Kevin Poon to spin for the party. Celebrities including Hilary Tsui, Karena Ng, Venus Wong and Stephanie Cheng were spotted.

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