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Playful Chanel opens Coco Game Center, its innovative beauty pop-up arcade

Arcade games at Hong Kong’s beauty pop-up Coco Game Center, in Pacific House, Central, which is open from May 31 to June 18.

What happens when you put moisturiser on Mario? Or lip rouge on Pac-Man? Let’s find out!


The wait is over!

After travelling through Seoul, Tokyo, Shanghai and Singapore, Chanel’s innovative arcade pop-up, aptly named the Coco Game Center, has arrived in Hong Kong.

You can get your beauty game on from May 31 to June 18 at Pacific House, 20 Queen’s Road Central, Central, Hong Kong, but you should RSVP to confirm a spot.

With arcade activities including racing games, bubble games, crane games and a game of chance, every “kidult” will enjoy exploring Chanel’s various beauty products while hacking and slashing their way to victory.

We’re especially looking forward to seeing the six new shades of Rouge Allure Ink, which will be exclusively launched at the Coco Game Center.

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Beauty

Relive childhood memories of video games while exploring the high-fashion house’s make-up products at Hong Kong’s Pacific House from May 31