A women’s leather jacket from H&M’s new millennial-focused clothing brand, Nyden, which costs US$550. Photo: Nyden

Has Kanye West’s Yeezy inspired H&M’s new millennial-focused clothing brand?

Nyden, featuring exclusive, minimalist and androgynous clothes, co-designed by singers Dua Lipa and Justine Skye and Germany soccer star Jérôme Boateng

Topic |   Millennial style

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A women’s leather jacket from H&M’s new millennial-focused clothing brand, Nyden, which costs US$550. Photo: Nyden
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