On the eve of last Thursday’s show at Louis Vuitton, men’s artistic director Virgil Abloh appointed British DJ Benji B as the “music director” at the Parisian house.

Virgil Abloh: Louis Vuitton’s impossible-to-pigeon-hole designer

Benji B – who the designer once described as “the Anna Wintour of club music” – worked with Toronto instrumental group BadBadNotGood to produce an original score for Abloh’s debut 2019 spring/summer collection show at Paris Men’s Fashion Week.

In addition to the runway score, Benji B and Abloh also worked together on a “new format” for fashion-week parties.

According to Abloh’s Instagram post, the “the night will always start with a sit-down performance” and “after that wave we’ll always book a DJ we admire”.

Paris Men’s Fashion Show: tearful Virgil Abloh catches the eye with colourful Louis Vuitton debut

The first part of this featured a BadBadNotGood performance before DJ sets from Benji B, Abloh, No Vacancy Inn, Judah and Pedro.

After the party, it is unclear what Benji B’s role as music director at Louis Vuitton will entail.


Following Abloh’s debut, watch the designer’s preparations in a new IGTV clip.

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This article originally appeared on HYPEBEAST.