On the eve of last Thursday’s show at Louis Vuitton, men’s artistic director Virgil Abloh appointed British DJ Benji B as the “music director” at the Parisian house.
Benji B – who the designer once described as “the Anna Wintour of club music” – worked with Toronto instrumental group BadBadNotGood to produce an original score for Abloh’s debut 2019 spring/summer collection show at Paris Men’s Fashion Week.
all my friends have a love/hate relationship with fashion parties. so @_benjib and i made a new format. the night will always start with a sit down performance. this session is @badbadnotgood featuring @charlottedaywilson. after that wave we’ll always book a dj we admire. this first one the crew of us will give it a go. all c/o @louisvuitton
A post shared by @ virgilabloh on Jun 20, 2018 at 12:43pm PDT
In addition to the runway score, Benji B and Abloh also worked together on a “new format” for fashion-week parties.
According to Abloh’s Instagram post, the “the night will always start with a sit-down performance” and “after that wave we’ll always book a DJ we admire”.
The first part of this featured a BadBadNotGood performance before DJ sets from Benji B, Abloh, No Vacancy Inn, Judah and Pedro.
After the party, it is unclear what Benji B’s role as music director at Louis Vuitton will entail.
A post shared by @ virgilabloh on Jun 19, 2018 at 10:36pm PDT
Following Abloh’s debut, watch the designer’s preparations in a new IGTV clip.
This article originally appeared on HYPEBEAST.