Gucci’s pre-autumn 2018-19 collection reflects aesthetics from 1980s fashion. Graphic stripes, animal prints, matching sets and sequins – you name it! Anything prominent in the ’80s has been incorporated by creative director Alessandro Michele’s latest works of art. Michele stays true to the bold image he began creating for the brand in 2015, and has produced another exuberant and ornate collection with big logos and intricate patterns.
This season's Gucci girl is a horror film connoisseur, who favours the work of the Italian director, Dario Argento. As Michele himself is a fan of Argento’s work, the pre-autumn collection pays homage to the legendary horror filmmaker by using him as inspiration. Argento’s memorable work from the ’70s and ’80s is known for its celebration of Rome’s nocturnal dark side. Settings from Argento’s films, such as Inferno and The Bird with the Crystal Plumage, served as the backdrop for the season’s lookbook.
The Italian house presented a line-up consisting of 82 looks. The collection was photographed by Peter Schlesinger in different locations around the Eternal City, such as the George Eastman Dental Hospital and the Hotel Mediterraneo, that were featured in Argento’s horror films.
The collection was cohesive and versatile, featuring everything from windbreakers and brightly coloured corduroy trousers to oversized college cardigans and bold-patterned coats. That’s right, Gucci is bringing back rainbow tracksuits, as seen in the Panther face technical jersey jacket and jogging pants, and sweaters with cartoons, such as the Ignasi Monreal wool knit sweater.
The looks were accessorised with retro sunglasses and intricate headpieces. One of our favourite looks is the combination of the Flora silk twill shirt and the Flora silk twill pyjama pants with the Moire mid-heel pumps with a crystal G. The entire line is characterised by vintage references, whimsical colours and prints, and quirky details but manages to stay coherent.
The pre-autumn collection also highlights the brand’s collaboration with Major League Baseball on baseball caps, such as the New York Yankees’ caps, as well as the embroidered detailing on jackets and suits.