The bra that Hong Kong has been waiting for is finally here. Victoria’s Secret offerings in Hong Kong have been limited to beauty and accessories.
Its new flagship store in Causeway Bay opened on Tuesday, July 17 with an assortment of the brand’s lingerie collections including Body by Victoria, Very Sexy, Dream Angels, Bombshell and Cotton lingerie as well as Victoria Sport.
The store also offers the brand’s signature scents, body care collections and Victoria’s Secret PINK collection of bras, panties, and loungewear.
The design of the store is glamorous and sophisticated, with stunning mirror glass facades and dynamic lighting in the brand’s signature pink hues and a large video display facing Times Square.
The interior remains true to Victoria’s Secret’s typical store design in feel and scale, including dramatic custom chandeliers and lingerie-inspired detailing. There is a spiral staircase leading up to the first floor from the ground floor, with floor-to-ceiling LED video screens playing highlights from the Victoria’s Secret Fashion Show.
Those who dreamt of becoming a Victoria’s Secret Angel can now do so. To celebrate the store opening, Victoria’s Secret has collaborated with Hong Kong artists, Elaine Chiu and Elsa Jeandedieu, to create two Angel Wings in Central and Sheung Wan.
The Wings are inspired by the new Victoria’s Secret Dream Angels collection, which was launched in-store to bring out every girl’s inner angel.