Gucci was crowned the hottest fashion brand in the world for the second quarter of 2018 in rankings compiled by fashion search platform Lyst, after benefiting from a resurgence in ’90s style and capitalising with an advertising campaign featuring Harry Styles.

Gucci leads the 10 hottest fashion brands in the world

Off-White comes in second in rankings compiled by fashion search platform Lyst, which analyses the behaviour of more than five million online shoppers to determine the hottest brands and products

Topic |   Fashion

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Gucci was crowned the hottest fashion brand in the world for the second quarter of 2018 in rankings compiled by fashion search platform Lyst, after benefiting from a resurgence in ’90s style and capitalising with an advertising campaign featuring Harry Styles.
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