6 things men do wrong when buying and wearing a suit

Simon Cundey, managing director of Henry Poole & Co, says men don’t do their homework before buying a suit, and the suit often turns out to be too tight or too baggy
With past and present clients who include the likes of the queen, former British prime minister Winston Churchill, and supermodel David Gandy, Henry Poole & Co knows a thing or two about how to choose the perfect suit.
The first tailor on London’s famous Savile Row and the inventors of the “dinner suit”, CFOs, CMOs, CEOs and “chairmen of various financial institutions” are also among those who get suited by the tailors, according to managing director Simon Cundey.
“Many customers you meet and greet in the business world are dressed by Poole discreetly,” he says.
Everything is cut and made on the premises, which is part of the reason for the steep price tag – a two-piece bespoke suit starts at £4,133 (US$5,420), excluding VAT.
However, according to Cundey, there is more to picking the right suit than splashing out – but it is something few men know how to do.
Here are the things most men do wrong when shopping for a suit, according to Cundey, and what they should do instead:
1. They don’t do their homework
“Homework is important when you have to buy a suit,” Cundey says. “People say, ‘Oh, I need a suit’, and go into a shop and try on something that’s near enough to them.” Often, what they try on is not right for them, but they buy it anyway.
