Chanel to launch Boy de Chanel – a makeup line for men
The makeup line includes three products aimed at defining a new personal aesthetic for men
Chanel’s first ever makeup line for men – Boy de Chanel – provides men with the means to create a more polished version of themself. The collection consists of three key products: a tinted fluid with four colours, a matte moisturising lip balm, and four shades of eyebrow pencil.
Boy de Chanel launches in South Korea on September 1, and will be available to the rest of the world from the brand’s official e-commerce site from November and from Chanel boutiques in 2019. It will be available from Hong Kong boutiques in February 2019.
On the Boy de Chanel makeup line, Chanel said: “Beauty is not a matter of gender; it is a matter of style.”
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