STYLE Edit: Bottega Veneta turns to cubes for inspiration – and it’s a hit around the block

Creative director Tomas Maier plays with a cube motif inspired by New York City in the brand’s autumn/winter men’s collection. The collection echoes the Intrecciato checker squares the maison launched last spring
It’s a block party! Bottega Veneta has launched its autumn/winter men’s collection as creative director Tomas Maier played with a cube motif inspired by New York City.
Maier explained how he used the city’s iconic and modern architectural structures as the overall vision of the collection, and why decided to use cubes as the core motif of the collection. “It’s like a brick. We used it to build the foundation,” he said.
The director was inspired by the spirit of the city and its people when Bottega Veneta was planning the opening celebration of its new flagship store on Madison Avenue, New York. “New Yorkers have a real bravery and boldness,” he said.
The repeated use of this simple geometric form created graphic patterns that echoed the Intrecciato checker squares the brand launched last spring, and inspired a new Intrecciato checker tote in a much bolder colour.
The cubes also inspired colourful jackets with square patterns.


