Italian luxury brand Versace’s shop in Xiamen, Fujian. All brands are tapping the Chinese market, but strategy is key. Photo: Reuters

When it comes to China marketing, what’s new may not be what’s best

WeChat is still the safest platform for luxury brands to promote their products, and choosing the right digital influencer is key

Topic |   Luxury in China

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Italian luxury brand Versace’s shop in Xiamen, Fujian. All brands are tapping the Chinese market, but strategy is key. Photo: Reuters
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