The French fashion brand Balmain has created a line-up of three virtual models, Margot (left), Shudu (centre) – who has almost 140,000 followers on Instagram – and Zhi to show its latest range of designs. Photo: Instagram @balmain

How brands are using AI and VR to boost health care and predict trends

Artificial intelligence and virtual reality make it possible for Balmain’s digital models to promote fashion, shoppers to ‘try on’ clothes in Alibaba’s virtual mirrors and Cyrcadia’s bras to detect breast cancer

Topic |   Future tech

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The French fashion brand Balmain has created a line-up of three virtual models, Margot (left), Shudu (centre) – who has almost 140,000 followers on Instagram – and Zhi to show its latest range of designs. Photo: Instagram @balmain
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