2 things men should never wear, says Silicon Valley fashion stylist Victoria Hitchcock
American consultant charges hi-tech company executives and other workers in California from US$2,000 for advice about how to dress for success
Fashion used to be much simpler for many men.
Throughout much of the 20th century, men in white-collar jobs would typically throw on a suit in the morning and be done with it.
Yet since the 1990s, workplace dress norms have become more casual for both men and women.
However, even though suits may no longer be required in a large number of industries, many professional men still want to look polished.
Stylists such as Victoria Hitchcock are there to help them strike the perfect balance.
She specifically focuses on helping technology workers cultivate a look that is both effortless and put-together, to help them tackle Silicon Valley in style.
Hitchcock charges clients a US$2,000 upfront fee.
“I want my clients to express their own authenticity and brand, and live their lives,” Hitchcock told Business Insider.