Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.
How digital tools are helping brands reach Chinese consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials
Topic |
Luxury in China
Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.