Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.

How digital tools are helping brands reach Chinese consumers

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials

Topic |   Luxury in China

TOP PICKS

Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.
READ FULL ARTICLE