Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.
Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.
Luxury in China
Style /  Luxury

How digital tools are helping brands reach Chinese consumers

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials

Akim Mousterou
Akim Mousterou

Updated: 12:03pm, 14 Oct, 2018

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Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.
Models in front of Théâtre Le Palace where the Gucci spring/summer 2019 show was held. The luxury maison is encouraging millennials to ‘Guccify’.
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