It’s no secret that Pharrell Williams and Karl Lagerfeld are pals.

Their bromance dates back to 2014 when Williams appeared in Reincarnation, a short film created and directed by Chanel’s German fashion designer Lagerfeld. The American also composed the soundtrack for the film.

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Over the years, they collaborated several more times – Williams was the face of Chanel’s Métiers d’art collection Paris-Salzburg 2014/2015 campaign, which was photographed by the designer himself; the singer also strutted down the catwalk for the Paris Cosmopolite 2016/2017 show; and was one of the faces for the brand’s Gabrielle bag campaign in 2017.

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Les sneakers adidas Originals = PHARRELL WILLIAMS Hu NMD éditées en 500 exemplaires seront proposées à la vente [1000€] par inscription préalable et uniquement sur le site " " le mardi 21 novembre de 10h00 à 20h00 (heure de Paris). Cette préinscription sera suivie d'un tirage au sort par huissier de justice. Une seule et unique inscription par personne est autorisée. Si vous êtes tiré au sort, vous recevrez un e-mail de confirmation le jeudi 23 novembre qui vous précisera les modalités d’achat et de retrait chez colette dans le délai imparti. Cette opération sera réalisée dans la limite du nombre de sneakers disponibles et selon les modalités décrites sur la page de l'opération à partir de mardi 10 heures. — * * A limited edition of 500 pairs of adidas Originals = PHARRELL WILLIAMS Hu NMD sneakers will be offered for sale on Tuesday, November 21 from 10 am to 8 pm (Paris time), only via pre-registration on the "‪" website. This pre-registration will be followed by a random draw executed by a court bailiff. Only one entry per person is allowed. If your name is drawn you will be sent a confirmation email on Thursday, November 23 with instructions for purchasing and collecting the sneakers from colette within the time allowed. This operation is subject to the number of sneakers available, and to the terms and conditions set out on the web page from Tuesday 10.00 am - * * Nous vous remercions par avance de stopper les appels, emails, DM auxquels nous ne pourrons pas répondre #colette #CHANELatcolette

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Last year, Williams even flexed his creative muscles for Chanel at a Colette event, customising a pair of Adidas sneakers to be sold exclusively at the pop-up store.

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The front row wear this time?

A post shared by Pharrell Williams (@pharrell) on Jul 3, 2018 at 6:03am PDT

So, it’s no surprise that the duo are at it again as Williams rocked up to the Chanel Cruise 2018/2019 replica show in Bangkok at the end of last month wearing a yellow embroidered sweatshirt from a new collection.

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And during his after-show performance, Williams dropped the bombshell that the “Chanel - Pharrell” ready-to-wear and accessories capsule collection for the 2019 spring/summer season.

The collection will be launched exclusively in Seoul on March 29 to coincide with the new Chanel flagship store in the South Korean capital, and then in selected brand boutiques worldwide from April 4.

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