Travel trunks created by the French luxury fashion brand, Goyard – which rarely advertises its products – which can range in price from about US$10,000 to nearly US$60,000, for one of its 19th-century-style versions. Photo: Instagram @goyardofficial

Shh! Why so few people know about Goyard, the favourite brand of the world’s richest people

It shuns advertising – preferring silence, or whispering softly in someone’s ears because it’s more elegant and efficient than screaming

Topic |   Fashion

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Travel trunks created by the French luxury fashion brand, Goyard – which rarely advertises its products – which can range in price from about US$10,000 to nearly US$60,000, for one of its 19th-century-style versions. Photo: Instagram @goyardofficial
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