South Korea imported three times as many candles in 2017 as it did 10 years ago. Photo: iStock/Business Insider South Korea imported three times as many candles in 2017 as it did 10 years ago. Photo: iStock/Business Insider
South Korea imported three times as many candles in 2017 as it did 10 years ago. Photo: iStock/Business Insider
South Korea

South Korean youngsters and millennials indulge in ‘small happiness’ – home fragrances

Due to a weak economy and a bleak future, the trend so-hwak-haeng has emerged, fuelling the growth of home fragrances

Topic |   South Korea
South Korea imported three times as many candles in 2017 as it did 10 years ago. Photo: iStock/Business Insider South Korea imported three times as many candles in 2017 as it did 10 years ago. Photo: iStock/Business Insider
South Korea imported three times as many candles in 2017 as it did 10 years ago. Photo: iStock/Business Insider
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