Milan Fashion Week: whimsical Prada ‘joins the army’ for its fall/winter 2019/20 menswear show
Miuccia Prada’s collection opts for a strong military silhouette mixed with playful, colourful furry patches – interspersed with creations for women
Nowhere has the transition in the fashion world been more evident than last Sunday, during the menswear preview shows in Milan that took place on the second of three days.
Only in Milan does three days make for a Fashion Week; the Paris menswear calendar claims a full six days.
Designers cite a breakdown of fashion world rules.
A strict four-week-a-year cycle once guided fashion capitals, covering menswear and womenswear and the spring/summer fall/winter calendars. Now, designers are deciding to invest elsewhere to grab consumer attention.
Gucci and Giorgio Armani are both skipping the menswear cycle for next winter in Milan and offering coed shows in February, while maintaining a presence this month with other events. Armani opened an exhibit at his Silos museum of portraits by French photographer Charles Freger.
Gucci is hosting a performance on the closing day at its Gucci Hub.