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Luxury

What’s it like to spend US$1 million while shopping as a billionaire’s luxury stylist?

STORYBusiness Insider
Luxury stylist Nicole Pollard Bayme, who often sits front row at fashion week events and acts as a personal shopper for billionaires. Photo: Nicole Pollard Bayme
Luxury stylist Nicole Pollard Bayme, who often sits front row at fashion week events and acts as a personal shopper for billionaires. Photo: Nicole Pollard Bayme
Fashion

  • Nicole Pollard Bayme, founder of LALALUXE, once opened a Chanel store on a holiday for a queen and bought a runway fashion collection of a client

When you’re a billionaire, you can spend your money in endless ways – such as hiring a personal shopper to help you spend US$1 million during a one-day shopping spree.

That is exactly what Nicole Pollard Bayme, founder of the United States luxury style firm LALALUXE, did with a client.

They bought “high designer jewellery, crocodile handbags and rare men’s watches, plus plenty of gifts for family and friends”, the buyer for billionaires said.

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Yet that’s nothing for Pollard Bayme, who has been featured in The Hollywood Reporter and Vanity Fair.

She spends her days acting as a creative consultant in a number of roles for high-profile clients including international royalty, people on the Forbes magazine top 10 list, Fortune 500 CEOs, athletes and celebrities, she said.

Based in Los Angeles, LALALUXE offers fashion styling, personal shopping, luxury sourcing and shopping tours to its clients worldwide.

This often brings Pollard Bayme to the front row of fashion shows – from New York Fashion Week to Paris Fashion Week.

“Typically, big spenders sit front row at fashion week and I have been invited to sit front row at major shows, from Chloe to The Row to Alexander McQueen, just to name a few,” she said.

Life as luxury stylish and personal shopper to billionaires means Nicole Pollard Bayme often sits in the front row at fashion events, such as an Alexander McQueen collection show (above).
Life as luxury stylish and personal shopper to billionaires means Nicole Pollard Bayme often sits in the front row at fashion events, such as an Alexander McQueen collection show (above).
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