Paris Fashion Week: Nicolas Ghesquière impresses with Louis Vuitton’s ‘shock of the new’ museum-in-a-museum show

Front-row Hollywood stars such as Emma Stone, Lea Seydoux and Alicia Vikander all approved of the designer’s ‘mash-up’ collection
French designer Nicolas Ghesquière had suggested that his Louis Vuitton Paris Fashion Week collection show late on Tuesday would be a “shock”.

He wasn’t kidding. While guests had been invited to the Louvre Museum in the centre of the French capital, when they took their seats they actually found themselves in the Pompidou Centre, 1km (half a mile) away to the east.

This wasn’t some sort teleporter trick from the Star Trek films and television series, though. Ghesquière, 47, Louis Vuitton’s creative director, had recreated the groundbreaking architecture of the Pompidou’s modern art galleries inside the Louvre – “a museum inside a museum” – to demonstrate the shock of the new.
And his clothes for autumn/winter where just as tricksy, mixing stripes, checks, floral and all sorts of prints and patterns in what Vanessa Friedman, The New York Times’ chief fashion critic, quickly called a “good taste, bad taste mash-up”.

