Anny Fan, a financier-turned-fashion blogger, is one of China’s top influencers.

Chinese social media influencer Anny Fan lifts the lid on a multibillion dollar industry

Louis Vuitton, Gucci and Saint Laurent have all turned to Fan, who has almost 5 million Weibo followers, for help in reaching Chinese consumers

Topic |   Weibo

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Anny Fan, a financier-turned-fashion blogger, is one of China’s top influencers.
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Leona Liu

Leona Liu

Leona Liu is the Deputy Editor of STYLE, covering a variety of lifestyle topics from fashion to design. She has previously worked at iconic titles like VOGUE, GQ, Harper’s Bazaar, National Geographic and most recently, the design magazine Perspective.