Would you pay US$1.3 million for a bottle of perfume?
The unisex Shumukh – a celebration of Dubai – is set with 3,571 diamonds (totalling 38.55ct), topaz and pearls
WHAT: SHUMUKH PERFUME
HOW MUCH: US$1.3 MILLION
WHY: The Spirit of Dubai Parfums by Nabeel, a luxury fragrance brand based in the United Arab Emirates, unveils the world’s most expensive perfume to date.
Shumukh, roughly translated from Arabic as “the highest”, is the pinnacle of the brand’s perfume range. Previously, it has offered tributes to Dubai through its fragrances – but never to such a scale.
Shumukh, a unisex fragrance, brings together the spirit of Dubai in its notes and artistic display. It blends rare natural ingredients to create a luxuriously golden amber hue. It offers notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and rich, woody frankincense. It took 494 trials to come up with the final product.
If the extravagance of Dubai was in a bottle, this would be it. And, fittingly, for one of the richest cities in the world, the luxurious packaging of Shumukh spares no expense.
Each aspect of the bottle personifies one of the seven symbolic elements of the city using only the most opulent materials. The bottle, made of 18ct gold and pure silver, is set with 3,571 diamonds (totalling 38.55ct), topaz and pearls. Specially selected artisans from Europe were commissioned to craft the elements.