Now you can have breakfast at Tiffany’s – in Beverly Hills
Holly Golightly – the New York socialite played by Audrey Hepburn in the hit 1961 romantic comedy film, Breakfast at Tiffany’s – is headed to Beverly Hills just before Mother’s Day is celebrated in the US.
The jewellery shop Tiffany & Co. plans to open a pop-up cafe outside its Rodeo Drive store, in Los Angeles, on May 4 and 5, the company said.
The cafe is the latest effort by 181-year-old jeweller to attract new business, following disappointing sales growth in recent months as Chinese tourists cut back on spending.
Alessandro Bogliolo, the company’s CEO, has acknowledged that a Chinese customs crackdown has resulted in the nation’s travellers spending less abroad – a problem facing luxury companies in Europe and across the United States.
With a pop-up eatery in Los Angeles, the company is following the pattern of its success with the wildly popular Blue Box Cafe in its Manhattan flagship, which offers breakfast, lunch, or tea – with plenty of opportunity to shop alongside.
The Rodeo Drive pop-up will offer a fixed-price breakfast at US$45 per person, with all proceeds donated to the non-profit Baby2Baby, which provides children living in poverty with necessities such as diapers and clothing.
The breakfast features croissants for the table, a main course, and three drinks per person, including a mimosa (which should make for some pleasant Mother’s Day shopping afterwards, if you venture inside). It’s all served on the signature Tiffany blue china, which matches the surrounding decor.
There will even be Tiffany & Co. Hollywood stars incorporated into the cobblestone outside, in a nod to its Los Angeles location.
People can make reservations for groups of up to four people. But even if you can’t manage to get a spot, there will still be a custom newspaper stand and Tiffany blue coffee cart serving complimentary coffee.
The opening hours will be from 9 to 11.15am.
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- The jewellery shop Tiffany and Co., made famous in hit 1961 Audrey Hepburn film, Breakfast at Tiffany’s, plans to open a pop-up cafe in Los Angeles on May 4 and 5