From Michelle Phan to Rihanna and Kylie Jenner, the new generation of super wealthy is forgoing traditional advertising channels by successfully using social media to promote their beauty products to customers. Photo: AFP

How Kylie Jenner and other self-made beauty billionaires are refashioning the cosmetics world

  • Instagram and Snapchat are the word of mouth for super rich millennial cosmetic queens like Kylie Jenner and Emily Weiss
Topic |   Beauty

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From Michelle Phan to Rihanna and Kylie Jenner, the new generation of super wealthy is forgoing traditional advertising channels by successfully using social media to promote their beauty products to customers. Photo: AFP
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