Korean celebrities, including K-pop idols like BTS, have helped to increase K-entertainment fans’ interest in K-beauty products.
How BTS and other K-pop idols are putting their faces to good use – getting mask sales to soar
Korean beauty experts attribute the sheet mask’s overwhelming popularity to its functionality, approachability and the influence of Hallyu
Topic |
What's hot in Korea
Korean celebrities, including K-pop idols like BTS, have helped to increase K-entertainment fans’ interest in K-beauty products.