Korean celebrities, including K-pop idols like BTS, have helped to increase K-entertainment fans’ interest in K-beauty products.

How BTS and other K-pop idols are putting their faces to good use – getting mask sales to soar

Korean beauty experts attribute the sheet mask’s overwhelming popularity to its functionality, approachability and the influence of Hallyu

Topic |   What's hot in Korea

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Korean celebrities, including K-pop idols like BTS, have helped to increase K-entertainment fans’ interest in K-beauty products.
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