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STYLE Edit: Gucci promises US$1.8 million to preserve historic cliff used in ancient Rome’s executions

Gucci, the luxury Italian fashion brand, has vowed to help conservation work in Rome as part of its efforts to help preserve historic landmarks throughout Italy.
Gucci, the luxury Italian fashion brand, has vowed to help conservation work in Rome as part of its efforts to help preserve historic landmarks throughout Italy.
Style Edit

Move is part of luxury Italian fashion brand’s conservation efforts, with Alessandro Michele, its creative director, often paying homage to classical cultures in his annual Cruise shows

Gucci, the luxury Italian fashion and leather goods brand, is paying tribute to Rome’s natural and historical treasures in a partnership with Roma Capitale – the council of the city of Rome – and Superintendent Capitolina of Cultural Heritage

The company will be dedicating €1.6 million (US$1.8 million) over the course of two years to help the restoration, preservation and improvement of the famous Tarpeian Rock – a steep cliff at the summit of the Capitoline Hill in Rome.

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Gucci will contribute US$1.8 million over the next two years to help the restoration, preservation and improvement of the famous Tarpeian Rock.
Gucci will contribute US$1.8 million over the next two years to help the restoration, preservation and improvement of the famous Tarpeian Rock.

The Capitoline Museum was the site of Gucci’s Cruise 2020 fashion show on May 28.

Gucci Cruise shows under creative director Alessandro Michele regularly pay homage to classical cultures, antiquity and oft-neglected histories.

Last year, the site for Michele’s Gucci Cruise 2019 show was the Promenade Des Alyscamps in Arles, the Roman necropolis in southern France.

In 2017, the designer’s Gucci Cruise 2018 show was held closer to home, in the Palatine Gallery at Pitti Palace, Florence, which showcases impressive Renaissance and Baroque art.

Some areas of the Capitoline Hill have been seriously neglected over the years and Gucci plans to restore panoramic vistas – which are inaccessible because of overgrown vegetation – and open them for viewing within two years.

Gucci is involved in a cultural project in partnership with Roma Capitale, the council of the city of Rome.
Gucci is involved in a cultural project in partnership with Roma Capitale, the council of the city of Rome.